Divided by doors, united by iD: the story of Meet Your Neighbour
By Jaspal Khalsa · 2026-10-01
How one idea, invite your neighbours home for a meal, travelled from a full page in the Times of India to limited-edition packs and a film.
We live behind closed doors, tucked away in worlds of our own. In August 2022, iD wanted to celebrate the spirit of unity and get neighbours talking again, with the product at the heart of it.
The idea
Divided by doors. United by iD.
Invite your neighbours home for a warm, tasty meal, and iD sends home-style, preservative-free food for free. Two neighbours, two doors, one plate of idli and dosa.
One picture, everywhere
A grandmother offering idli and dosa and a kid waving from the next door became the face of the campaign. Hand-painted characters and the Meet your neighbour script carried it from a full page in the Times of India, with a QR code to register, all the way to the packs themselves.
What came out of it
iD’s viral campaigns reached 40 million impressions at a 4.8% engagement rate. The film and the full case study are in my selected work.