Journal — Notes from the studio

Trust, loyalty and value: the benefits of investing in your brand — Investing in your brand builds trust with customers, fosters loyalty and raises the perceived value of what you sell. Here are eight benefits, from brand equity to attracting top talent.

From chips to Coke: how shrinkflation is quietly cheating you — Same price, less product. What shrinkflation is, the psychology that makes it work, how packaging hides it, and how to spot it on the shelf.

Advanced materials and technology: pushing boundaries in the future of design — Smart materials, nanotech, 3D printing, biomimicry, digital twins, AI, circular design and cross-industry ideas: eight forces shaping what we design next.

Where will the next generation of designers get their judgment? — AI is automating the exact work that taught designers to be good. Five tensions I can’t resolve, and the one thread I’ll pull tight: the pixels were never the work.

From zero to hero in 10 minutes: how masters quick design — A graphic, a video or a campaign in 10 minutes, without losing quality: how combining fast tools with a human creative touch is changing content creation.

From pixels to purpose: the creative uprising of 2025 — A creative renaissance: the trends, tools, opportunities and challenges reshaping design in 2025, and four predictions for 2030.

Revolutionise your brand in 2025: maximalism, AI and sustainable design trends — Five branding trends for 2025: experimental typography and maximalism, AI-enhanced branding, sustainable and authentic messaging, adaptive design, and nostalgia.

Mastering Instagram hashtags: a comprehensive guide — Nine steps to hashtags that work: the four types, how to find the right ones, the right mix and number, placement, branded tags, Stories and Reels, and tracking what performs.

Mastering the job search: strategies for success — Goals, personal brand, networking, job platforms, interviews and offer negotiation: a step-by-step guide to running a job search that lands the right role.

Blockchain technology: revolutionising industries and transforming economies — What blockchain is, how it works, where it is already used (finance, supply chains, healthcare, identity), the challenges it faces, and the trends shaping its future.

Unleashing creativity: new tech design trends and easy ways to make logos and posters — Five tech design trends, from bold minimalism to dark mode, plus simple ways to make your own logos and posters with online tools, design software or a freelancer.

Four brands, four deadlines: what design sprints taught me — A fragrance in 36 hours, a chai café in 48, a ready-to-cook range in 82 and an ice pop brand in 96. What fast work rewards, and what it won’t let you fake.

Khaana khaaya? Making a Mother’s Day film with AI in 48 hours — No shoot, no crew: how a Mother’s Day film for iD Fresh went from idea to finished reel in 48 hours, built on the one question every mother asks.

Divided by doors, united by iD: the story of Meet Your Neighbour — How one idea, invite your neighbours home for a meal, travelled from a full page in the Times of India to limited-edition packs and a film.

Jaspal Khalsa — portfolio · Journal